"Apple did it the right way."

Apple threw 500 million at it before they turned a dime.

Apple thrives on an exorbitant concept of promotion,  combined with a recognizable brand name that was on the brink of extinction. One hell of a gamble he and his pal  Gates took to reel it back in.

Edig does not have the recognition, or a pal,  to make it happen at the scale of Apple.

My hope is, we are already prevalent within the CE industry...via the explosion of the serial flash industry. What they do with possible victory against infringement is yet another story. 

In the interim, they have been involved in yet another 1st. Creating a device conforming to a business model where they enterprise, while the implementer,  depending on how they offer to the end user, enterprises as well. 

 It's not a device for the general use, it's pointed at generating enterprise at different levels.

doni