Your point is well taken, and I share in it in as much as there are myriad possibilities to overlap and interweave various technologies in very creative ways.

Here is one overlap that, IMO, has wide-ranging applications for related video content for general retail, especially the do-it-yourself market, help desk & support services, all generated from a photo taken with a cell phone of a barcode...

http://files.ctia.org/pdf/WhitePaper...

Again, my expectation is that Avot has the resources to identify and move on ALL possible applications.

DG