"Reminds me of the first music player edig offered to the market with no capital to achieve success, hence Apple stepped in."

Exactly my point. Apple was not the first to market. They found and innovated a better interface, unlike what others, first to the space, had.

We have no way of knowing if or how these new technologies by EDIG are being viewed and/or applied. I don't think lack of an announced partner at this point in time is telling....only frustrating.